Confidential client (Automotive)

Dashboard concept

Brief

I was tasked with leading the ideation and visualisation of a forward-looking car dashboard concept for a client.

Business goals

• Demonstrate the business’s intent to enter the in-car experience market
• Attract industry prospects and encourage potential partnerships

Outcomes

• Delivery of a conceptual vision within a tight two week timeframe
• Hand off to the client's internal design team for continued design development

Role

Principal Designer

Skills

Design leadership
Team management
Product design
Stakeholder management

Confidential client (Automotive)

Dashboard concept

Brief

I was tasked with leading the ideation and visualisation of a forward-looking car dashboard concept for a client.

Business goals

• Demonstrate the business’s intent to enter the in-car experience market
• Attract industry prospects and encourage potential partnerships

Outcomes

• Delivery of a conceptual vision within a tight two week timeframe
• Hand off to the client's internal design team for continued design development

Role

Principal Designer

Skills

Design leadership
Team management
Product design
Stakeholder management

Confidential client (Automotive)

Dashboard concept

Brief

I was tasked with leading the ideation and visualisation of a forward-looking car dashboard concept for a client.

Business goals

• Demonstrate the business’s intent to enter the in-car experience market
• Attract industry prospects and encourage potential partnerships

Outcomes

• Delivery of a conceptual vision within a tight two week timeframe
• Hand off to the client's internal design team for continued design development

Role

Principal Designer

Skills

Design leadership
Team management
Product design
Stakeholder management

Adaptive instrument cluster

The dashboard concept allows drivers to tailor the interface to their priorities. The central portion of the dashboard can be toggled between multiple views while the main instrument cluster is fully customisable across various styles, allowing users to select various modern digital readouts with minimalistic aesthetics.

Navigation

The navigation view prioritises glanceable information to minimise driver distraction, prioritising clear, high-contrast route guidance and route recommendations.

Customisation and diagnosis

This section provides transparent, real-time insights into features such as climate control, sensors and battery health.

In-Car Entertainment

Entertainment is designed to provide a personalised experience for both drivers and passengers featuring music and video playback. This view emphasises enjoyment without distraction, giving passengers a seamless multimedia experience while maintaining driver safety.

More case studies >

British Gas

Customer journeys for a digital age

VoucherCodes

The UK’s favourite savings destination

More case studies >

British Gas

Customer journeys for a digital age

VoucherCodes

The UK’s favourite savings destination

More case studies >

British Gas

Customer journeys for a digital age

VoucherCodes

The UK’s favourite savings destination

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I’m always happy to collaborate.

© Chris Paul. All rights reserved.

Back to top

Back to top

I’m always happy to collaborate.

© Chris Paul. All rights reserved.

Back to top

Back to top

I’m always happy to collaborate.

© Chris Paul. All rights reserved.