GfK

AI-driven data insights

Problem

GfK faced increasing competitive pressure from digital-first offerings in a rapidly evolving market landscape.

Business goals

• Transform customer experience to effectively compete with rivals
• Streamline access to complex market data
• Facilitate faster, more informed decision-making

Outcomes

• Shipped a new digital platform that transformed client engagement
• Developed a platform design system to ensure consistency and scalability
• Contributed to acquisition success by enhancing the company’s value proposition

Role

Principal Designer

Skills

Design leadership
Team management (12 designers)
Product design
Stakeholder management

GfK

AI-driven data insights

Problem

GfK faced increasing competitive pressure from digital-first offerings in a rapidly evolving market landscape.

Business goals

• Transform customer experience to effectively compete with rivals
• Streamline access to complex market data
• Facilitate faster, more informed decision-making

Outcomes

• Shipped a new digital platform that transformed client engagement
• Developed a platform design system to ensure consistency and scalability
• Contributed to acquisition success by enhancing the company’s value proposition

Role

Principal Designer

Skills

Design leadership
Team management (12 designers)
Product design
Stakeholder management

GfK

AI-driven data insights

Problem

GfK faced increasing competitive pressure from digital-first offerings in a rapidly evolving market landscape.

Business goals

• Transform customer experience to effectively compete with rivals
• Streamline access to complex market data
• Facilitate faster, more informed decision-making

Outcomes

• Shipped a new digital platform that transformed client engagement
• Developed a platform design system to ensure consistency and scalability
• Contributed to acquisition success by enhancing the company’s value proposition

Role

Principal Designer

Skills

Design leadership
Team management (12 designers)
Product design
Stakeholder management

Customer impact

10x

Time to value

4x

Engagement rate

3x

Collaboration uplift
Customer impact

10x

Time to value

4x

Engagement rate

3x

Collaboration uplift
Customer impact

10x

Time to value

4x

Engagement rate

3x

Collaboration uplift

Leveraging AI

Collaborating with data scientists, the new product employed AI to uncover key insights
Breaking down key information

Our philosophy "signal from noise" drove us to reduce clutter and lead the user on a journey of effective discovery. This was achieved by showing pertinent information at each journey step while allowing further investigation through progressive disclosure.

Personalisation

Information is always meaningful and fully tailored to the user, powered by deep personalisation based on role, jobs to be done and engagement history. Every recommendation, alert and dashboard is designed to aid smarter, faster decisions.

Leveraging AI

Collaborating with data scientists, the new product employed AI to uncover key insights
Breaking down key information

Our philosophy "signal from noise" drove us to reduce clutter and lead the user on a journey of effective discovery. This was achieved by showing pertinent information at each journey step while allowing further investigation through progressive disclosure.

Personalisation

Information is always meaningful and fully tailored to the user, powered by deep personalisation based on role, jobs to be done and engagement history. Every recommendation, alert and dashboard is designed to aid smarter, faster decisions.

Leveraging AI

Collaborating with data scientists, the new product employed AI to uncover key insights
Breaking down key information

Our philosophy "signal from noise" drove us to reduce clutter and lead the user on a journey of effective discovery. This was achieved by showing pertinent information at each journey step while allowing further investigation through progressive disclosure.

Personalisation

Information is always meaningful and fully tailored to the user, powered by deep personalisation based on role, jobs to be done and engagement history. Every recommendation, alert and dashboard is designed to aid smarter, faster decisions.

Collaboration at the core

Social features

The platform design incorporates internal networking features, allowing colleagues to collaborate, publish articles, comment and use familiar social tooling such as likes and tags, creating a seamless environment for knowledge sharing and team engagement.

Design system and data visualisation

Under the hood, powering consistency and clarity of complex data
Clarity for designers

A fully featured design system was built to support designers achieve their goals, faster while optimising cross-functional collaboration.

Data visualisation

A collection of data visualisation library assets was created with specific rules governing how to best deploy elements, dependent on data type.

Design system and data visualisation

Under the hood, powering consistency and clarity of complex data
Clarity for designers

A fully featured design system was built to support designers achieve their goals, faster while optimising cross-functional collaboration.

Data visualisation

A collection of data visualisation library assets was created with specific rules governing how to best deploy elements, dependent on data type.

"Chris quickly got stuck in when he joined our newly formed team, collaborating with the designers to introduce structure, support mechanisms and improve relationships with stakeholders. Chris and I worked closely together, defining the org structure, identifying and recruiting key roles to scale the team.

He was an integral part in improving our ways of working, identifying opportunities to improve consistency and quality, and how we managed workload. I relied on Chris to mentor our large team of designers, but also knew he'd happily step in and undertake hands on design work (his own or with others) whenever needed - he's a strong designer with a real talent for taking complicated situations and guiding stuck teams to find a way through.

I thoroughly enjoyed working with Chris. He was a big part of our team culture and was hugely missed when he left. I hope we get to work together again."

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British Gas

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British Gas

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VoucherCodes

The UK’s favourite savings destination

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British Gas

Customer journeys for a digital age

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The UK’s favourite savings destination

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I’m always happy to collaborate.

© Chris Paul. All rights reserved.

Back to top

Back to top

I’m always happy to collaborate.

© Chris Paul. All rights reserved.

Back to top

Back to top

I’m always happy to collaborate.

© Chris Paul. All rights reserved.